Fitness-focused nutrition for whole body health
MUSCLE FIT HEALTH NUTRITION COACHING
build lean habits
Welcome to Muscle Fit Health; personalised nutrition coaching that’s tailored to you.
It’s common to feel to lost in a world full of contradictory information, but what if you could cut through the noise and eliminate guesswork so you can feel inspired without overwhelm? With nutrition coaching you can develop habits that not only stick but transform your life.
Whether you are new to living a healthier lifestyle, struggling to make progress in the gym or on GLP-1 weight loss medications, nutrition coaching can help. We’ll work together to create a customised plan that fits your life, and with regular check-ins, you’ll stay on track and smash through previous barriers.
MOVE WITH PURPOSE
So often we are hardest on ourselves, setting impossible standards, or feeling immobilised by inertia. But with a supportive nutrition coach you can banish the harsh inner critic and say goodbye to all-or-nothing thinking.
The busyness of life doesn’t stop, but you can feel empowered while real life continues. See, there’s no such thing as the “perfect diet”, and even if there was, it would be impossible to implement. So, whether it’s a family gathering or after work drinks, we’ll tackle challenges together.
If things don’t go to plan, mistakes needn't derail progress with 1:1 support when you need it. The goal of nutrition coaching is not perfection but to equip you with essential skills so you can continue confidently on your own.
FIND REAL BALANCE
The wealth of information available is both a blessing and a curse, and with so much free, generalised advice online, it is increasingly difficult to judge clearly. That ripped physique on social media, that glossy magazine cover; all warped by smart lighting and editing, not to mention the rise of performance enhancing drugs.
Stop following random workouts from online influencers and direct your focus to intentional, tailored goals. Nutrition is the key to unlock your body’s potential, but you need the right training to go along with it.
Together we’ll make a plan so you can use your time more effectively. Then stay accountable with check-ins suited to your schedule with our simple to use mobile app available on Apple iOS and Android.
“There is no failure, only feedback.”
how it works
Fill out a quick application form to share your current situation (takes 1 minute).
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Your application will be reviewed and you will get a response as soon as possible.
We have a chat and make a plan of how to achieve your goal. If you want to start, we go from there.
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PLUS
£55/week
12 weeks coaching
A perfect place to start before committing long-term, or if you have a specific, short-term goal
✅ Personalised nutrition plan
✅ Personalised training plan
✅ Weekly progress check-ins
✅ Monthly programme updates
✅ Industry-leading mobile app
✅ In-app messaging
✅ 3 x video calls
PRO
£65/week
12 weeks coaching
Ideal if you’ve already built habits and want to put in the work to achieve your goals
✅ Personalised nutrition plan
✅ Personalised training plan
✅ Weekly progress check-ins
✅ Monthly programme updates
✅ Industry-leading mobile app
✅ In-app messaging
✅ 12 x video calls
✅ Best overall value
ELITE
£250/week
Flexible coaching
Bespoke coaching for athletes, models, and actors who require absolute accountability
✅ Bespoke nutrition plan
✅ Bespoke training plan
✅ Weekly progress check-ins
✅ Unlimited programme updates
✅ Industry-leading mobile app
✅ 24/7 private messaging
✅ Video calls when required
ABOUT
Hello, I am Toby James. I am the founder of Muscle Fit Health and I am accredited by Precision Nutrition, rated the #1 nutrition coaching certification by Business Insider in 2022.
I specialise in nutrition coaching for men over 30, but I have an active interest in helping both men and women achieve their goals at whatever stage of life.
As well as holding a PN1 Certificate in Nutrition and Coaching, I hold further certificates in:
How to Coach a Plant-Based Diet
How to Coach Intermittent Fasting
How to Coach a Macros-Based Diet
Specialist in Coaching Dietary Strategies
MA Creative Writing from The University of Bristol (ranked 8th in the UK and 57th in global QS rankings 2026)
My background as a personal assistant for a wide range of people, including disabled and high-net-worth individuals has equipped me with extensive experience about what makes people tick.
People lead increasingly hectic lives, while nutrition is often neglected in the pursuit of success. I learnt this the hard way when I encountered my own health problems that hadn’t made an appointment in my calendar and couldn’t be ignored. I made the decision to see a nutritionist who guided me through the health challenges I faced, and it was a very positive experience. So positive that I was inspired to design a meal plan and template that she then used for all her clients!
Fast forward a few years and I realised nutrition was not just a hobby but a deeply important part of my life. Ever since I was the “fat kid” at school, I have been driven to find answers of how I could improve my health, but have often encountered false or conflicting information from unscrupulous influencers peddling unnecessary supplements.
I found there is often a disconnect between nutrition and fitness. Most personal trainers do not have nutrition certificates, and they are often only available during the workout session. Equally, a nutritionist will catch up periodically, but often won’t structure a workout plan or be specifically aimed at fitness goals.
But what happens when all you can think about is devouring pastries or chips after a stressful day at work? You’re on your own trying to figure out what to do while the demands of life don’t let up, meanwhile feeling unsatisfied with what you see in the mirror.
That’s why I designed Muscle Fit Health not to be another cookie cutter business that promises to “get you in shape in 90 days” but to build supportive, genuine client-coach relationships with integrity.
Join Muscle Fit Health today and invest in your health and wellbeing.